Responsible for the oversight of digital and physical activations for all MLB Fan Cave sponsors accounting for:
2014 Integration
1M+ Video Views
450K+ Social Media Interactions
828 Social Media Posts
70K+ Blog Views
31 Blog Posts
15 Events Held
Digital Activation
Distribution of Sponsored Video Content
T-Mobile's Game Changer initiative was by far its most significant throughout 2014. To support, the MLB Fan Cave posted a series of T-Mobile branded videos highlighting some of the best game changing moments in baseball history. In addition, the MLB Fan Cave Dwellers voted for their Game Changer of the Day each day as part of a larger voting initiative undertaken by MLB and T-Mobile.
By coordinating with decision makers in my department, our Sponsorship department, the Cave Dwellers and our social media team I was able to assist coordinating postings of sponsor driven video content as well as fulfillment of Cave Dweller related sponsor expectations.
Video Content Integration
On multiple instances brands have been integrated into video content either subtlety or through significant measures. The below video was a result of a collaboration with Gatorade and Nationals All-Star Bryce Harper to promote the new Gatorade Fierce line of flavors.
I coordinated with Gatorade, their agency and our Sponsorship department to prepare everything for the video shoot and was on-site during the filming to assist throughout.
Physical Activation
Aquafina Drink Up Media Event
The MLB Fan Cave hosted a diverse range of sponsor driven events that I assisted on from start to finish.
One of those sponsor specific events was a media gathering for Aquafina and their Drink Up campaign focused on encouraging healthier habits and increased water consumption. We worked with their special events team and PR agency to coordinate everything they would need for the day filled with interviews and photo opps with brand ambassadors Chrissy Teigen and Curtis Granderson.
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Concerts
Steve Aoki
The MLBFanCave.com Concert Series presented by Budweiser was a great physical and digital platform for the brand's integration with baseball. I assisted with a wide array of duties from securing permits and lighting directors to overseeing security and fan engagement elements.
Our concert series featured free performances by top-tier musical acts for up to 250 guests per show. Grammy Award nominated DJ Steve Aoki was just one of 42 artists to perform in my time working in the MLB Fan Cave.
To help ensure the given concert lived on beyond the one-day event, as well as entice these high profile artists to perform for free, concert footage and interviews were posted to MLBFanCave.com and promoted on our social media assets.
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