The MLB Fan Cave was utilized to host over 100 events throughout my time at the space. Working with the special events team, I was involved in every step from ideation to execution for the large majority of events. Aside from sponsor and licensee driven events highlighted in their respective sections, we hosted a range of events with a variety of purposes.
Men's Journal Pop-Up Shop
MLB and Men's Journal partnered on a two-week long integration held at the MLB Fan Cave. The integration featured a pop-up shop, launch party and satellite media tour to generate exposure for the partnership and products. A co-worker and I took lead on every aspect of this project which took a considerable amount of coordination between MLB, Men's Journal and their agency.
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PitCCh In Holiday Party
Several of the activations we hosted at the MLB Fan Cave were conceived with the intent of benefiting the community in some way. Yankees Pitcher CC Sabathia and his wife hosted an annual holiday party for children in a local Boys and Girls Club through their PitCCh In Foundation.
The group received a night of fun and activities throughout the space while getting to interact with the Cy-Young Award winning pitcher and his family. To show their gratitude each year, the group performed a song and dance for the Sabathias.
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TBS Postseason Media Event
To help launch their MLB Postseason marketing campaign, TBS held an event featuring their on-air talent. The broadcasters made themselves available to the media and spoke about the compelling storylines leading into the Postseason.
I worked with the TBS team and our PR group to ensure their digital assets played properly during the event and that all event logistics were coordinated properly.
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