As a content generating platform, one of the methods we employed to generate exposure for our video content was sharing produced pieces and b-roll packages with over 40 national and local broadcast partners. As the main point of contact for all of these networks, I was responsible for distributing over 450 pieces of video content with talk points for commentators to utilize on-air.
CONTENT DISTRIBUTION
FOX and TBS:
The MLB Fan Cave was provided weekly drop-ins through larger MLB partnerships with FOX and TBS. It was my responsibility to coordinate content selection, video creation in line with network specifications, talk point generation, proper delivery of content and follow up to track the exposure gained.
FOX:
Dumb and Dumber with Derek Holland and Justin Grimm
TBS:
Miggy Being Miggy with Miguel Cabrera
All Other Networks
For all other networks, I reached out to dedicated contacts in the hopes if encouraging them to feature content on-air although no agreements were in place. Given the quality of the content produced, most networks were happy to integrate the pieces into network programming totaling over 34 hours of airtime across my three years with MLB.
CNN:
Royals As Royal Baby Food Testers
Fox Sports San Diego:
Padres Bullpen as Anchormen
ON-SITE FILMING
Off The Bat
Partnering with MTV2, the MLB Fan Cave became the home of Off The Bat, a 30-episode weekly show highlighting the personalities of MLB players off the field with show hosts Sway, Chris DiStefano, Melanie Iglesias and Fat Joe.
I worked with MTV2's production team, along with our design group, to help ensure everything was prepared for a studio show production on day one of taping. Each week I would support production needs as they arose. In addition, I attended road shoots in Miami and Baltimore for segment tapings.
To assist gaining exposure outside of just MTV2, I also reached out each week to my broadcast contacts, as well as all MLB Clubs with video segments and promotional assets for Clubs to utilize on social media.
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Live Shows
The space also hosted several live shows including ESPN's Baseball Tonight and Mike and Mike in the Morning as well as MLB Network's Intentional Talk. I was part of the team coordinating technical and show design elements to ensure successfully executed programs.