The MLB Fan Cave created video content with the goal of highlighting the personalities of MLB players while targeting a younger fan base.
To help ensure that took place, I was involved in the concept review, coordination, brand management, approval and distribution of more than 450 pieces of video content disseminated via multiple outlets including the MLB Fan Cave social media assets with 2.84M highly engaged followers. I also attended 8 video shoots outside of New York as the point Marketing team member.