Responsible for the oversight of MLB Fan Cave digital and physical activations for all MLB licensees accounting for:


2014 Integration

4.7M+ Video Views

1.1M+ Social Media Interactions

319 Social Media Posts

300K+ Blog Views

35 Blog Posts

9 Events Held

12+ Hours of Airtime

 

Digital Activation

Product Giveaways

Giving away MLB licensed product was an extremely successful mechanism for fan engagement on social media. I assisted coordinating these giveaways by working with our Licensing department to identify brands willing to donate product, gathering necessary approvals and communicating with our social media team to execute the giveaways.

Video Content Integration

 One of my large responsibilities was ensuring only MLB licensees and sponsors were included in video content and competing sponsors in a given category were not. We did our best to provide exposure for our licensees when the opportunity presented itself.

In one video, we needed a guitar as a prop so we utilized a Club branded Fender guitar as they were a licensee that provided us product to utilize throughout the season.

Compelling Stories Involving Licensees

At times, interesting stories arose regarding certain licensee initiatives and products. I worked with our Licensing department to acquire necessary digital assets to promote the story, gained approval internally and from our digital team at MLB Advanced Media and worked with our social media team to execute the social and digital posts.

One example involved a newly released Bo Jackson themed Nike sneaker. We generated a blog post discussing the product and promoted the blog and story through the MLB Fan Cave social media channels.

 

Physical Activation

Fields of Fashion Event

Licensees utilized the space to host a range of events. For licensee events, I was the main point of contact and worked closely with our Licensing department to help ensure each event's successful execution.

One of those licensee focused events was a fashion show and after party for MLB's Fields of Fashion initiative, which highlights the array of female driven MLB licensed product. MLB players' wives were featured in the show hosted by MLB Network on-air personality Sam Ryan.

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