Marketing Coordinator
(June 2011 - December 2011)
In my time at Generation Z Marketing, I assisted on three major brand initiatives.
Chevy Youth Baseball
The Chevy Youth Baseball program was a method for local dealers to build strong connections within their communities. Through equipment donations, branding opportunities and clinics provided by MLB and MiLB Clubs in their local markets, we worked to help Chevrolet create brand affinity through youth baseball.
In my role, I promoted clinics to parents of participants, processed registrations and attended youth clinics as the main point of contact for the agency and Chevrolet, coordinating with the host organization.
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Chevy Youth Soccer
The Chevy Youth Soccer program was almost identical to the Chevy Youth Baseball program but utilized youth soccer to connect Chevrolet with the community.
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SNY Play Ball!
SNY worked with Generation Z Marketing on a program that provided grants to youth baseball organizations in need of funds. To support the program, I worked with the team to coordinate grant dedication events at the winning organization's complex filmed by SNY as well as recognition ceremonies at Citi Field prior to Mets games.
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